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Once you have that problem or need nailed, the next step is to validate that idea and make sure you’ve actually got customers who will pay for it. This means building a minimum viable product, getting objective feedback from real customers, incorporating updates, testing the market for demand, and getting pricing feedback to ensure there’s enough of a margin between your costs and what consumers are willing to pay.
Opdyke also points out that for all the damage coronavirus has wrought and all the damage still to come, it might have some positive outcomes when it comes to the work world. “What this crisis is demonstrating is the capacity for so many workers to untether themselves from cubicles and work from home—or wherever,” he says. “In the cold, corporate calculus of a post-corona world, I think we’re going to see an increasing number of visionary companies realize that there are vast cost savings to be had in letting workers work from wherever. There’s no need to pay the costs of running a cubicle farm when workers already have places they can work—their home, a coffee shop, wherever. And I think we will see increased productivity from this because workers will be motivated.” Work From Home